Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. SEO and SEM strategies help marketers put digital content in front of the right audience. However, SEO strategies focus on organic search, whereas SEM generates paid traffic.
What is Digital Marketing?
- It’s therefore worth giving this WordPress robots.txt guide a read.
- During indexing, the crawled data is analyzed and organized into categories, making it possible for search engines to retrieve and rank relevant web pages when a user submits a search query.
- In SEO terms, we refer to this process as crawling (reading the web’s content) and indexing (adding the content to the library).
You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. Web pages that rank highly in search engines contain content that closely matches users’ search intent. That means considering what searchers are looking for when they enter queries and then providing the information or services they’re seeking. For example, if the term “masks” brings up results about beauty sheet masks, it wouldn’t be the right keyword for you if you sell Halloween masks. And, search engines are very good at detecting whether it is relevant and useful or not.
This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website. The algorithmic (‘natural’, ‘organic’, or ‘free’) search results are those that appear directly below the SEO Anomaly top pay-per-click adverts in Google, as highlighted below. If you have a brick-and-mortar store, more web traffic can even increase in-person visits from potential customers.
What is Keyword Optimisation
And because my content gave Google what it wanted, it now ranks on the first page of Google. And Google’s first page told me that people searching for “conversion rate optimization” wanted a guide. Your content needs to give someone searching for your keyword what they want.
Backlink Building
If your website runs on WordPress, you can use one of the top SEO plugins to assist you in these areas. That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience. The key difference is that SEO focuses on optimizing pages to rank better through organic traffic.
